
So today I spoke at the Chicago New Media Summit, the first major conference-style gathering of Chicago based new media professionals, and an attempt to establish mindshare with the notion that Chicago is the next big hub of new media innovation.
I spoke on legacy magazines and the challenge of translating brands launched within the framework of a particular racial and cultural dynamic into a digital future and an age when many of the social constructs that created the publication have shifted. And particularly how Black publications have had to respond given the globalization of a culture that Black publishers used to own, but now must compete with mainstream publications.
It was interesting, I think, and received well, but that’s not why I’m writing this post.
I’m writing this one because I was amazed at how many people used the phrase “The Long Tail” in describing their products and services or interests. Amazed because the guy known for coining that phrase, Chris Anderson, the exalted editor of WIRED magazine and author of the New York Times bestsellingĀ business book, The Long Tail, used to be the guitar player in theĀ Washington, DC.-based “art punk” band that I played bass for - inartfully named “Brickhouse Burning.”
And if you’ve ever been in a band, you’ll understand when I tell you that it’s a constant source of amusement and amazement that anybody is quoting my guitar player about anything except for some bad lyrics. But then again, he would be equally amused that anyone was inviting the bass player to speak at a New Media Summit, so I guess we’re even on that score.
I supposed the whole Chris as Wired/tech/science geek thing was predictable back then.
A typical conversation in band practice:
Chris: “So what’s this song about ? Is this rhythm meant to evoke passion or pathos? And should I create more tension by coming in on the anticipation of the “one” or should we build tension through subtle dynamics?”
Us: “It’s about counting to 4 and hitting B flat - and you shutting the fuck up - that’s what the song is about.”
I kid, Chris. I kid. (Not really).
Actually, given what he does now and what I do now, as well as the other members of the band, it turned out to be a pretty interesting band. Though unfortunately more interesting as individuals now than the band ever was.
I’ve always found it interesting what happens to people after their wannabe rock star days, so for the next couple posts, I’ll give you the whole story behind that band, what it was like being a Black punk rock/new wave/art rocket at Howard University, and more of what happened to the rest of the band after the last of several break-ups. It’s actually quite fascinating. Stay tuned…
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