Jul 30, 2009 6
So Long Reverend Ike
I think I’m less stunned that Reverend Ike passed away than I am that he was only 74 at death. It seems like he’s been around forever. Rev. Ike’s star burned brightest eons ago ago, peaking when Flip Wilson had a TV show, Redd Foxx was the King of Prime Time and Richard Pryor was lampooning him in the movie Car Wash.
The mention of comedians is no accident. Rev. Ike never appeared to take himself that seriously. as a result, he never came under some of incredible scrutiny that some of today’s most popular televangelists experience. The man was an innovator of sorts, though certainly not the first to preach prosperity. He was in the direct lineage of Daddy Grace and others who saw money as a gift –and birthright- from God.
He did, however, come up with ingenious money-wrenching programs like “prayer cloths” and “prayer coins” - premiums for prayer. His greatest legacy, and the thing that kept investigators and critics off his back is that Rev. Ike was obvious. There was no healing, no unwieldy promises. He wanted to be rich and he wanted you to be rich. and the quickest way to make him rich was for you to send him money so he could pray for you to be rich. Pretty simple, really. Not necessarily a two-way experience, but at least you couldn’t say he was lying.
Can’t say anyone’s going to miss the guy, but he is well remembered.



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