Maxim magazine, hot bed of pulchritude, named First Lady Michelle Obama to its “Hot 100” list.

Didn’t J. Crew learn their lesson? They were blindsided with orders when First Lady Michelle Obama showed up on the Tonight Show wearing some of their goods. They couldn’t keep up with the demand then, and apparently they can’t keep up with it now. Word from the U.K. is that the J Crew pieces in which she’s been photographed are selling on their website like hot cross buns.

J Crew reflects Michelle’s personal style, but in the convergence of the perfect storm, her fashion choices fall in line with the nation’s newly imposed economic conservatism. Like it or not, J Crew, described as “a mid-market American retailer” by the London press for Brits who were not familiar with the outlet, has come to symbolize the affordably fashionable. Shore up your inventory, people. Time to get Crewed.